Vexly

THE PROJECT

Creating a visual brand identity for an email marketing platform that’s redefining the way we connect. Built for creators, brands, and agencies who want to move faster, grow smarter, and build deeper connections.

THE CHALLENGE

The challenge of this project was to capture both the feeling of magic, and limitlessness, but also reflecting the strength of the community that the brand wants to embody.

THE APPROACH

Thats why my approach to the visual identity captures both the magic, the flow of creativity and the function of intelligent technology. Using the gradient of light blue, pink, and purple reflects the brand’s future-forward vision, magic, and aliveness. Meanwhile, the use of brown brings warmth, reflecting the strength of the community and the platform’s seamless, user-centered experience.