Collective café

THE PROJECT

Brand identity for a new community-focused coffee café in Haarlem.

THE CHALLENGE

The task was to create a brand system for a new café in Haarlem that would feel warm, welcoming, and full of life. The identity needed to reflect the core mission of the café: to become a space where people from all corners of Haarlem can connect, slow down, and feel at home. It was about more than coffee, it was about community.

THE APPROACH

I collaborated together with a artist from a design agency in Amsterdam and developed a brand identity that visually expresses connection and warmth, using soft shapes, earthy tones, and expressive typography to convey the lively yet relaxed vibe of the café. Every element, from the logo to the tone of voice was crafted to feel approachable. The result is a brand that not only stands out visually, but also invites people in, turning a local coffee stop into a meaningful meeting place.